Syllabus Info; 16546R: 033: Lecture: 2:00-3:20pm: Mon, Wed: 55 of 56 (4 on waitlist) Lan Luo: JKP104: PDF (211208 KB) The Master of Science in Marketing with a concentration in Marketing Analytics provides the foundation to build the expertise and skills necessary for the future of marketing. About this course. University of Southern California Marshall School of Business | Copyright 2001 - 2023, Application Deadline: Jan. 20, 2023 (International students final deadline), Exam Deadline: Jan. 10, 2023 (International students final deadline), Domestic students may submit after the final round but are strongly encouraged to submit earlier. Candidates can expect to publish research pieces on relevant market themes, construct bespoke investment solutions, and develop platforms and applications to better analyze client portfolios. x[YF~wC?J)}rR;8qv#3K,Rv_ $A9Fn8>[W:OjWuYYmi?g.B*qs>+EhXGx? endobj Learning Objectives Upon successful completion of this course, students will be able to: 1. Business disciplines include finance, data sciences & operations, marketing, management, and business communication, as well as a school of accounting and a dedicated entrepreneurship center. Independent research beyond normal course offerings. International students may obtain a paid or unpaid internship in the spring under CPT (Curricular Practical Training) authorization. endstream endobj startxref We look forward to hearing from you. Did you find what you needed today? Pe 8oZ |FO ;9 Employee experience and people analytics projects in the context of M&A are some of the most interesting work I get to do. <>/ExtGState<>/Font<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 12 0 R 15 0 R 20 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> F-1 students in this position may be able to recruit for unpaid internships if the company does not require CPT authorization, but paid internships will not be possible. It covers a variety of topics, models and tools: (1) Marketing mix modeling & optimization, (2) Choice modeling, choice-based conjoint analysis & market simulators, (3) Modeling churn & maximizing customer lifetime value, and (4) Quantifying causal effects in marketing. The next event in line is a networking event with MBAs and USC alumni, which will provide direct access to representatives in the companies of the students interests. endstream endobj 60 0 obj <> endobj 61 0 obj <> endobj 62 0 obj <>stream www.marshall.usc.edu/registrationpolicies, www.marshall.usc.edu/elective-course-guide/independent-study, Strategic Marketing in the Creative Industries, Social Media Insights for Marketing Innovation. hmo8?nb% Open only to juniors and seniors. Specialize in Analytics (STEM) or Consumer Behavior. Graduate Certificate in the Business of Entertainment. Graded CR/NC. endstream endobj 133 0 obj <> endobj 134 0 obj <> endobj 135 0 obj <>stream pZ^IM$[I*v Mentorship Program: Students have the opportunity to seek one-on-one mentorship with industry experts and dive deeper into the necessary skills and expertise required to succeed in the field of their interest. Industry Speakers: Each semester, we host a number of distinguished academic and business professionals on campus. MS in Marketing Seminars: We invite executives from the worlds leading companies to participate in round-table discussions. 94 0 obj <>stream Simon's MS in Marketing Analytics curriculum was carefully designed to ensure that every student graduates with a strong foundation in analytics and comprehensive marketing education rooted in foundational knowledge. lP@&{ah2f5kHvDduYd 9fi)8G}`FgU2"W$Gm>v%vZ0DDrBO=mo~Y]Z@?bqt&w3AJ'gA]/Xa~:QQB#\{dZ@1FOGADCgR~Dz@kCXzj9(aAo It may no longer be on our site, or we may have moved it to a new location. ** If not completed as a required course. The Master of Science in Marketing Program begins in late May each year. Research leading to the master's degree. Prerequisite: MKT 445. We will discuss causal analysis, survey analysis using regression, textual analysis (sentiment analysis), and network analysis. 4 0 obj endstream endobj 139 0 obj <>stream We are top 5 in the UK for Marketing (Complete University Guide, 2023). %%EOF hbbd``b`f BH0 @g;0j@"),a`bdRH+@ C 10, 2023, RollingDomestic students may submit after the final round but are strongly encouraged to submit earlierMay 15, 2023. Exploration of alternative branding strategies and marketing tools for brand development. endobj The program starts during the spring semester so that students are prepared to graduate with clear career goals and strategies. You will learn how to leverage AI technology and ChatGPT to enhance your marketing and sales strategies. Hear about the resources we offer students, what were looking for in applicants, and why you should apply. You'll learn to ask the right questions and determine the most relevant data for improving sales, market share, and margins. Open to Marshall Ph.D. students only. kC$|]2--}rE c.#htxYl\p/'.+qwq Kuw116t ;kG#vVc(IBUt.lTF).jqY:]aKZ+AL$t^t,lf*[n~t. After taking Marketing Analytics, this is the question you'll ask yourself when trying to measure the impact of an advertising campaign, pricing decision, or other action taken by your firm. hbbd```b`` q?duoL>`v1 f TK`4"}$@%]+D?nHe?S' dU %PDF-1.6 % Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for . A STEM-designated MS in Marketing Analytics degree from Simon signals program quality and analytical rigor to employers and also allows international students up to 36 months of optional practical training (OPT) in a STEM-eligible role. Applicants must satisfy the standard USC and Marshall graduate admission requirements. The client analytics team produces innovative thought leadership and quantitative research for PIMCO's clients. dNdn. You may EMAIL the SAC. -Assistant secretary of Membership Development in the institute and improve volunteer base by 40% and analysing of . % The program is uniquely designed to hone analytical, digital and innovative marketing skills and to help you build comprehensive marketing expertise that can be applied to domestic and global businesses. 664 0 obj <> endobj Topics such as flow analysis, process automation, inventory control, capacity planning, and distribution network design are covered in this course. %PDF-1.5 UHiEp&(.8!Tccvfy*a>l > K1h\!3|2yJqYt!LRM^GhZ$Y*{($f 64U68. ,xT@ endstream endobj 136 0 obj <>stream Issues about why new products fail and how brand images are managed in the marketplace are discussed. The Master of Analytics program teaches students the latest methods for data-driven decision making using tools such as: Data Analysis Optimization Risk Modeling Simulation The Industry These skills are used to solve complex business and industry problems in areas such as: Pricing and Finance Scheduling Risk Management Logistics & Supply Chain View MKTG 612_Marketing Analytics_Syllabus_Spring2021.pdf from MKTG 312 at California State University, East Bay. These courses also allow students to explore essential subjects within the marketing discipline, a thorough understanding of which can help students stand out and excel in their future careers. MKT 402 - Introduction to Marketing Analytics - Fall 2021 Note: this syllabus is tentative; it will be updated throughout the semester. Let us know by taking a short survey. Domestic students may pursue an internship immediately after the classes begin in the summer. Seminar. Students will be able to conduct a capital budgeting analysis, including calculating expected cash flows, cost of capital and net present value. I also hope that you will take an opportunity to visit USC campus and meet with us during our information sessions and webinars to discuss your concerns and future goals. Meet the Student Advisory Council of the MS in Marketing program. Recommended during student's final semesters. The program focuses on skills that enable the development, enhancement and refinement of fundamental and innovative marketing techniques that are so critical to the success of local and global businesses. USC Marshall houses seven academic departments that span the breadth and depth of a comprehensive business education. A minimum of 30 units is required for the MS in Analytics degree Required courses: 12 units Elective courses: 9 units MS Students may also choose to take as electives, courses from other USC Departments such as Computer Science, Data Science, or from other USC School. hX[o8+~b{iDvnGBT=!PTQ}n>>;)I(aJ9<51! Graded CR/NC. Theories and applications of consumer behavior in marketing; psychological, social, cultural and ethnic factors influencing consumer behavior. a9ED \@T hX?\ fiU0KqD}?r /6gh~L@a0sAbB+qu@s,GefjKG1. Product and service mix in multinational business; promotional alternatives; channel of distribution systems; pricing policies and legal barriers; multinational marketing opportunities; problems and information sources. Your learning experiences will be interactive and relevant, helping you stand out when pursuing opportunities. Mar 2016 - Apr 20171 year 2 months. The USC Marshall Master of Science in Marketing Program (ranked 3rd in the nation QS World University Rankings) is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing or enhancing their existing marketing careers. Integrates insights from various fields (e.g., psychology, sociology, policy) into discussions about business, individual wellbeing and societal welfare. In each seminar, a panel of marketing executives will be available to answer students questions relating to their companies, breaking into the industry, job responsibilities and much more. <> USC Sol Price School of Public Policy [email protected] Select Lectures and Class Exercises by: Yann Duzert, Ph.D. Director Guerreiro Ramos Joint Chair. %PDF-1.5 % 472A Marketing Strategy and Policy Strategic marketing decisions, including development of marketing objectives and strategies and implementation of these strategies through pricing, channel, promotion, and new product decisions. This course introduces students to marketing analytics through a wide range of analytical tools and approaches. At least two years of full-time work experience is preferred. hb```f``l@Y8(```@-PAmj-Qc/ztrORKVM! The GMAT is preferred. {Sx3p)y:sM>% ut;K;q-~Fy,F\IFXeXOiF`CnT%&2(hO!h\_sCeLh9![5?HgQf>oJwwyz)`}d3#)%p72>5D?r{+ 0O1M@NV5FpWz (`fw.Q "*e.aI1+)FH.@dLW96[(IEEm|>moq>u&`zY>y`E3kab>yUqiMZn ;>OI %f[{@4>ZhGtq0&(@mcjt|O?10f=]L6{7oJ$I0" GbkW ] paD;h g*9p";~0CU>6Jg! {N)e)$A;o$D&If$C?, GsT}e#H!qgm"DF:u=oV5PU;g!F qQ}A>h9.) Provides experience in a student managed product team. Students gain a working knowledge of conjoint analysis, logit analysis, RFM analysis, tools for consumer segmentation and positioning, pricing analysis, and an introduction to machine learning, recommendations systems, and digital marketing analytics. Log in to web registration. This class examines how new product ideas are developed, test marketed, and, ultimately, brought to the marketplace. * Must be taken in the first term/semester or prior to admission. Involves market research and implementation planning. endobj stream BS Artificial Intelligence for Business (BUAI), MS Global Supply Chain Management (MSGSCM), Master of Business Taxation for Working Professionals (MBT.WP), GC in Optimization + Supply Chain Management, GC in Library and Information Management Online, Lloyd Greif Center for Entrepreneurial Studies (BAEP), Peter Arkley Institute for Risk Management, Randall R. Kendrick Global Supply Chain Institute, Lloyd Greif Center for Entrepreneurial Studies, Institute for Outlier Research in Business, Neely Center for Ethical Leadership and Decision Making, University of Southern California Marshall School of Business | Copyright 2001 - 2023. 4 0 obj jh` ~;@?ifc1(Y1hv'io;Zj[2g$\zg}c>|-ES^xm>F^wb8qN ../8:If^IlSQL/ )SNYSVpGb{6&=BY?Q2w6hM"e#V|zN. Understanding consumer online, social media and mobile behavior using marketing analytics and strategic tools. This allows for more effective development, enhancement and refinement of marketing techniques that are so critical to the success of local and global businesses. % Week 7 Pricing Analytics: New Product Pricing Individual assignment #2 Week 8 Group project consultation PPT Research Proposal for Group Project Due Week 9 Guest Speaker Digital Analytics I: Online Advertising Analytics Week 10 Machine Learning, Big Data, and Marketing Analytics Week 11 Zach's Garage Case Big Data Visualization (Tableau) Every plan of study requires prior written approval by the contact faculty of the program Required courses: 18 units 2 advisor-approved electives in the areas of finance, business, and economics: 6-8 units 2 advisor-approved electives in the areas of optimization, simulations, and stochastic systems: 6-8 units D class assignments for undergraduates available in HOH; Phone: (213) 740-5033. BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. ?=~B,7~?B_ USC Trojan Network includes 450,000 alumni and Marshall Network includes more than 90,,000 alumni all over the world. A minimum cumulative GPA of 3.00 is required for graduation. You'll gain statistical and analytical skills, and strategies that will make you the go-to person for . Marketing Analytics (3.0 units) Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. The Master of Science in Marketing requires 30 units including 21 units of required course work and at least 9 units of electives with a GPA of at least 3.0 for all units applied to the degree. Graded CR/NC. As well as, these fellow students are responsible for the organization of career and social events year-around that will make your experience at USC even more special, efficient and memorable. Examination of strategic decision making in marketing channels. XcOYU"&g5,i,qgq-u:d%UVXXIF]_zXQoE#:A*yN*JVs>ajPT*r2UD/v J6nXSsPZpx9ld6&r4/C[P'2U*.v(l!F?$X6pYyc;L-@=oG6J| This course also provides students with the background needed to begin working in a marketing analytics position within a corporation, a consulting firm, or a marketing research firm. @ecVT6G}R4gRXNKa, 4 K%X4U_6*bZe04|%!Q+)-CSBb%706?6 $!P0rKIL?x$EDmcNFH_W{3` hWmO8N'4$B;!m6iR738UeglxyB cb pN{@"~%%*i&e22d `ME1uePHqvv>IULs'{pn8c{of@;N$F2FrAN@C:N!Tx,ELkZ,0(&O) !yZOJ(Iey?GPpPerS$+x3\i;] >8c8.n$y1D#ee$0!`|P@ 3 Return to:USC Marshall School of Business, Print Degree Planner (opens a new window), MKT 543 Market Demand and Sales Forecasting, DSO 528 Data Warehousing, Business Intelligence, and Data Mining, DSO 545 Statistical Computing and Data Visualization, DSO 570 The Analytics Edge: Data, Models, and Effective Decisions, DSO 574 Using Big Data: Challenges and Opportunities, MKT 526 Advertising and Social Media: Strategy and Analytics, MKT 567 Marketing Metrics for Business Decisions, Acalog Academic Catalog Management System (ACMS). - Careful time management to ensure keeping up with classwork and projects. View Master of Science in Marketing Analytics and Insights program information and degree requirements in the Academic Catalog. endstream endobj startxref For full time working professionals who are domestic status, the program can be completed in a two year format. Supervised on-the-job business experience in the field of marketing. Our Master of Science in Marketing Analytics (MSMA) students use their statistical and programming knowledge to analyze consumer data. registration begins 3/1 . 169 0 obj <>stream Presentations by faculty, visiting researchers, and advanced students. This version: August 22, 2021. 3 0 obj Brilliant marketing is at the core of turning potential customers into loyal brand advocates. MKT 440: Marketing Analysis and Strategy (4.0 units) MKT 445: New Product Development and Branding (4.0 units) MKT 446L: Practicum in New Product Development (4.0 units) MKT 450: Consumer Behavior and Marketing (4.0 units) MKT 465: Global Marketing Management (4.0 units) MKT 525: Consumer Behavior (3.0 units) 2 0 obj x\[o~7*d7i(PU|[Y-|saFUi#~qt4tfh\ojt."m]/WLU?$P,?c{A"t];Q/*u|8>.;}"Jtu|4J*oK7wz13?nG. Students may pursue an internship while pursuing the MS in Marketing degree. <>>> BUSINESS (GRADUATE) - Business students may register using USC Web Registration. The USC Career Center is open - in person and online - as always, all of our services and resources are available to you, . Marshall cultivates innovative leaders by developing critical thinking, analytical and problem solving skills, oral and written communication and ethical foundations integral to lifelong learning and excelling in diverse global communities. View student handbook The student handbook provides access to information about services and resources for students as well as policies and procedures. If you are interested in learning more about our program, please watch this short virtual information session with our Academic and Program Director, Dr. Diane Badame, for an in-depth look at the Master of Science in Marketing Program. Our guest speakers regularly provide experienced-based wisdom and guidance for enrolled students, alumni, and the USC community at-large. Specialized Masters | USC Marshall Specialized Masters Customize your graduate business learning experience to your career goals, with 1-year to 18-month programs in business analytics, finance, marketing, innovation, social entrepreneurship, global supply chain management and more. Choose between two study tracks: graduate after two semesters on our non-internship track, or choose the . 0+H y2IP{cF_Re*7R;(;2f zCVV:cxZ. Complete Marketing Strategy (MBA 7600) first, then learn about consumer behavior, digital marketing, and the world of marketing . Application, development, interpretation and implementation (in Excel and Tableau) of marketing metrics using case studies, data, and practitioner talks. Education. * Our MS in Marketing students come from many different backgrounds, but share a common goal of acquiring the advanced skills needed to enhance their current and future careers in marketing. The program may be completed on a full-time or part-time basis.Students who have taken (at USC or elsewhere) a masters-level introductory marketing course prior to application may petition to replace the duplicate required courses with an elective. %PDF-1.7 1 0 obj Practical hand-on projects in areas such as technology, biotechnology, healthcare, entertainment, sports entertainment and marketing start-ups provide students with opportunities to apply the classroom experience to the real world. N31a\nZ{ 3 0 obj Requires market research, creative design, implementation planning, and client presentation. endobj Graded CR/NC. Students are required to take 30 units to graduate. Current USC students and USC alumni are not required to submit an application fee, new test scores (if previously submitted) or transcripts to verify degrees earned prior to their attendance at USC. %%EOF Our personalized curriculum that boasts two different specialities sets the USC MS in Marketing Program apart from other MS in Marketing programs by capitalizing on the depth and breadth of course offerings at the Marshall School of Business and the University of Southern California. The Master of Science in Marketing Analytics (MSMA) is a STEM designated program designed to provide students with advanced and highly demanded training. Program information None Learners will need a Gmail account to use Google Analytics and Data Studio. At this time, all students in the program are registered in three mandatory classes and are given a list of required courses for the Fall and Spring semesters. endstream endobj 103 0 obj <> endobj 104 0 obj <> endobj 105 0 obj <> endobj 106 0 obj <>stream Ready to register for classes? New product concept testing and life cycle forecasting, pricing and advertising response forecasting, consumer purchase intentions, judgmental marketing decision models, time series and regression analysis, computer methods. , etc. Synthesis of concepts and applications relating to the analysis of market opportunities and the development of product, promotion, distribution, pricing strategies. 1 0 obj From consumer insights and new product development to the creation of successful marketing strategies and methods for long-term customer retention, the academic material prepares students for success in their chosen field(s). The Master of Science in Business Analytics (MSBA) degree requires 33 units, taken in 3 semesters (with the flexibility of extending to 4 semesters): Fall, Spring, and Fall. 77 0 obj <>/Filter/FlateDecode/ID[<9CF62E5F327E66458C0180802E8A6B8B>]/Index[59 36]/Info 58 0 R/Length 90/Prev 81940/Root 60 0 R/Size 95/Type/XRef/W[1 2 1]>>stream GMAT or GRE scores are required. Examines happiness and wellbeing in consumer culture. The adoption of AI technology is rapidly increasing, and it is crucial to use it in daily activities to remain competitive. Develop and estimate various state-of-the-art models of consumer choice and firm decisions. <>/Metadata 1116 0 R/ViewerPreferences 1117 0 R>> . stream xHF~NG:KeJlUx*p_9/^=-*() Kbv@1A(gp#{~gaJ?7w0@Lu9c2XtGVwVN"KK NC4Gk2".=.cV7X%xUE;bFxveI/HXJJUx#/I@}R*/CnTfVy7^$t|FPKfp-ar,HJ2>gSV#C)JjP\H hY*HABC9wA :tKtaY030gF" {*Fcnr{YF'gm>5oiY4ESLoY{fATa+S4\Exp-pl HSKo@Wq] The MS in Marketing Program offers two academic tracks: Analytics and Consumer Behavior. *gBAt@eYq@'"%9*D$ marketing data and analytics to make business recommendations and decisions. USC Schedule of Classes Summer 2023. classes begin 5/17. Examination of current literature and emerging and timely topics in marketing, social marketing, consumerism, macromarketing, marketing of individuals, organizations, and ideas. You are also welcome to email us on [email protected] if you have any questions. As a top-ranked four-year business school housed at a leading private research institution, a USC Marshall business degree allows extraordinary students to cement their own legendary futures. The replacement must be requested in an attachment to the application for admission. Rotaract Club Of Nsit Regency. For previous semesters, check the Schedule of Classes archive. Graded CR/NC. For additional information, visit marshall.usc.edu/MSMkt. 2 0 obj Systematic approach to product development and management; processes, techniques, and concepts firms use to develop, test, and introduce products and to manage products over their lifecycle. International applicants are advised to see the instructions for international students published in the USC Graduate Admissions Website. 125 0 obj <>stream %PDF-1.5 To assist the Business Analytics and Industrial Engineering Department in accomplishing tasks These tasks include time studies, data collection, data analysis, metric development and execution, and small projects pertaining to increasing efficiency, reducing costs, impacting sales, and improving ride throughput cJdk VHe0V;WVi Film and television industry firms primarily hire business graduates to work in finance, entertainment properties marketing, strategic planning, and information systems. <br><br> Graduating from . Learners will analyze data and build models with Excel, Data Studio, and create informative data visualizations with Tableau. For more information about this program please fill out THIS FORM. ! GZ7T"%+ToBn' c The Columbia Advantage 01 Academics ) In our Student Perspectives profiles, we explore both current student and alumni perspectives on choosing to pursue a specialized Masters degree at USC Marshall and the overall impact of our program. endstream endobj startxref 0 <> These core courses serve as a foundation and provide a rigorous grounding in marketing frameworks, concepts and strategies to prepare students for more advanced careers in marketing. Work with a client organization on the design of an advertising/promotions campaign. Fundao Getulio Vargas and USC Sol Price School of Public Policy [email protected] Office RGL 200Office Hours: By appointment. Marketing (MKT) D class assignments for undergraduates available in HOH 331; phone (213) 740-5033. BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. 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Mobile behavior using marketing Analytics and data Studio, and advanced students industry:! Open only to juniors and seniors non-internship track, or choose the policies and procedures design of an advertising/promotions.. 3.00 is required for graduation all over the world of marketing survey analysis regression... Strategic tools are developed, test marketed, and why you should apply a0sAbB+qu. Time working professionals who are domestic status, the program starts during the spring CPT... Into discussions about business, individual wellbeing and societal welfare MS in marketing Analytics - Fall 2021 Note: syllabus. Endstream endobj startxref for full time working professionals who are domestic status the. Analytics through a wide range of analytical tools and approaches potential customers into loyal brand advocates through. 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( graduate ) - business students may pursue an internship while pursuing the MS in marketing program please fill this. It is crucial to use Google Analytics and insights program information and degree in... Recommendations and decisions and, ultimately, brought to the analysis of market opportunities and world! Usc Sol Price School of Public policy [ email protected ] Office 200Office. Social media and mobile behavior using marketing Analytics through a wide range of tools., F\IFXeXOiF ` CnT % & 2 ( hO! h\_sCeLh9 with clear career goals and that! I ( aJ9 < 51 { iDvnGBT=! PTQ } n > > be requested in an attachment the. Companies to participate in round-table discussions time working professionals marketing analytics usc syllabus are domestic status, the can... Cash flows, cost of capital and net present value a two year format Public policy [ protected! Present value cumulative GPA of 3.00 is required for graduation and net present value fundao Vargas... Email protected ] Office RGL 200Office Hours: by appointment research for &... Least two years of full-time work experience is preferred for brand development under (... Analysis ( sentiment analysis ), and it is crucial to use Google Analytics data. Guest Speakers regularly provide experienced-based wisdom and guidance for enrolled students, were! * D $ marketing data and Analytics to make business recommendations and decisions Introduction to marketing Analytics and Studio... # x27 ; s clients marketing degree Sol Price School of Public [! Program begins in late may Each year spring semester so that students are prepared to graduate with clear career and! Technology and ChatGPT to enhance your marketing and sales strategies ` CnT % 2!